SteelePointe Construction Launch Party

Photo: Will Talamelli

Theme: Clambake

Goals:

  • promote Buzz for upcoming construction on a multi-use shopping, hotel, bar & Restaurant and Casino

Challenges:

  • Construction Site location for the party created harsh conditions for an event with wind

  • Up and coming neighborhood required 24/7 security over the three days of installation

Fun Features:

  • Live Lobster Station for the freshest lobster preparation

  • Live crabs crawled around in the crab trap coffee tables

  • The steel drum band for cocktail hour was followed by a performance by a national Jimmy Buffet Cover Band

  • Custom Steelepointe Harbor boat blankets served as the branded giveaway

Outcome: A fun, casual, but delicious promotional event